MCE will offer three Fellowships for the Spring Cohort in the following roles:
- Social Media & Digital Content
- Marketing Events Support & Lead Generation
- Corporate Solutions / InCompany Solutions Marketing Project
The Fellows will be involved in activities such as:
Social Media & Digital Content
- Facebook:
- creating the full product library in Facebook shop and driving sales from there
- Creating customized audiences for all our key markets in FB
- Creating content and posts for FB for 6 months based on marketing strategy
- Content:
- Curating, organizing, rebranding content from AMA and other sources to be used in Linked In/FB/Twitter etc.
- Project managing the creation of content with our faculty
- LinkedIn:
- Managing the publishing of content and benefits on MCE’s Groups on Linked In
Marketing Events Support & Lead Generation
- Coordination and planning of Marketing events to generate leads for Open and Inco services
- Includes the free info sessions, roundtables, demo lessons and more
- Driving marketing actions to get registrations to these events including social media posts, paid ads, email campaigns
Corporate Solutions / InCompany Solutions Marketing Project
- Establish the list of the 10 incompany competitors to track
- Analyse their marketing approach and positioning
- Collate all their marketing materials including website, brochures, social media presence related to incompany solutions
- Create a presentation with recommendations of what we need to adapt, change, add to our approach