The Fellows will be involved in activities such as:

Social Media & Digital Content

• Facebook:
  • creating the full product library in Facebook shop and driving sales from there
  • Creating customized audiences for all our key markets in FB
  • Creating content and posts for FB for 6 months based on marketing strategy
• Content:
  • Curating, organizing, rebranding content from AMA and other sources to be used in Linked In/FB/Twitter etc.
  • Project managing the creation of content with our faculty
• LinkedIn:
  • Managing the publishing of content and benefits on MCE’s Groups on Linked In

Marketing Events Support & Lead Generation

• Coordination and planning of Marketing events to generate leads for Open and Inco services
• Includes the free info sessions, roundtables, demo lessons and more
• Driving marketing actions to get registrations to these events including social media posts, paid ads, email campaigns

Corporate Solutions / InCompany Solutions Marketing Project

• Establish the list of the 10 incompany competitors to track
• Analyse their marketing approach and positioning
• Collate all their marketing materials including website, brochures, social media presence related to incompany solutions
• Create a presentation with recommendations of what we need to adapt, change, add to our approach